PRIVACY POLICY

Last updated: August 8, 2023

This privacy notice for Ewalt's Auto Tuning ("we," "us," or "our") describes how and why we collect, store, use, and share ("process") your information when you:

  • Visit our website at ewaltsautotuning.com

  • Purchase products or services from us, including mail-in module programming and remote tuning

  • Contact us by phone, text, or email

  • Engage with us in other related ways, including sales, marketing, or events

Questions or concerns? If you do not agree with our policies and practices, please do not use our Services. If you have questions, contact us at evan@ewaltsautotuning.com.

SUMMARY OF KEY POINTS

What personal information do we process? Contact details you give us, vehicle and module information you send for service, order and shipping information, and technical information collected automatically when you visit the site.

Do we process sensitive personal information? No.

Do we collect payment card numbers? No. Payment card details are entered directly with our payment processor and are never received or stored by us.

Do we use analytics and advertising? Yes. We use Google Analytics site-wide and Google AdSense on our free resource pages. We do not run advertising on our service or checkout pages.

How long do we keep things? Order and tax records for as long as required by law. Calibration files and module data for as long as needed to support your vehicle, unless you ask us to delete them.

What are your rights? Depending on where you live, you may have rights to access, correct, delete, or opt out of certain processing. See "YOUR PRIVACY RIGHTS" below.

1. WHAT INFORMATION DO WE COLLECT?

Information you provide to us

  • Contact details — name, phone number, email address

  • Shipping and billing addresses — used to return mailed-in modules and fulfill orders

  • Vehicle and module information — VIN, operating system ID (OSID), module part numbers, hardware and software identifiers, original and modified calibration files, diagnostic data, and any notes or symptoms you describe

  • Order information — items purchased, service requested, order history, and correspondence about your order

Payment data. We do not collect or store payment card numbers, expiration dates, or security codes. When you make a purchase, payment details are transmitted directly to our payment processors — Squarespace Payments and, if you choose it at checkout, PayPal. We receive only confirmation of payment and limited non-sensitive details such as the last four digits and card brand. Depending on the method you select, payment may also be handled by ACH, Google Pay, Apple Pay, Klarna, or Link through Squarespace Payments. See each provider's privacy notice for how they handle payment data.

A note on VINs and calibration files. A VIN can be associated with an individual vehicle owner. We treat VINs, module identifiers, and calibration files you send us as personal information and handle them under this notice.

Information collected automatically

When you visit the site, we and our service providers automatically collect:

  • Log and usage data — IP address, browser type and settings, operating system, device information, referring URLs, pages viewed, dates and times of access, and error reports

  • Approximate location — derived from IP address. We do not collect precise GPS location.

  • Cookies and similar technologies — see "COOKIES AND TRACKING" below

2. HOW DO WE PROCESS YOUR INFORMATION?

  • To provide the services you request, including tuning, programming, and module recovery

  • To fulfill and manage orders, payments, returns, and shipping

  • To respond to your inquiries and provide support

  • To send order and service updates by email or text

  • To send marketing communications, where you have opted in

  • To operate, secure, and improve the site, including analytics and fraud prevention

  • To serve advertising on our free resource pages

  • To comply with legal, tax, and accounting obligations

3. WHAT LEGAL BASES DO WE RELY ON?

We process personal information when we have a valid legal reason: to perform our contract with you, with your consent, to comply with legal obligations, or for legitimate business interests that do not override your rights.

If you are in the EEA or UK, you may withdraw consent at any time where we rely on consent. This does not affect processing carried out before withdrawal.

4. WHEN AND WITH WHOM DO WE SHARE INFORMATION?

We share personal information with the following categories of third parties:

Recipient Purpose Squarespace, Inc. Website hosting, e-commerce, and form submissions Squarespace Payments Payment processing, including card, ACH, Google Pay, Apple Pay, Klarna, and Link PayPal, Inc. Payment processing, where you select PayPal at checkout Google LLC (Google Analytics) Website traffic and usage analytics Google LLC (Google AdSense) Advertising on our free resource pages Google LLC (Maps Platform) Displaying our location on the site Shipping carriers (USPS, UPS, FedEx) Delivering returned modules and orders Email and messaging providers Sending order updates and correspondence

We may also share information in connection with a merger, sale of assets, or acquisition, or where required by law, subpoena, or court order, or to protect our rights or the safety of any person.

We do not sell your personal information for money.

5. THIRD-PARTY WEBSITES

Our Services may link to third-party websites or services we do not control, including forums, marketplaces, and vendor sites. We are not responsible for their content, privacy practices, or security. Review their policies directly.

6. COOKIES AND TRACKING

We use cookies and similar technologies to operate the site, remember your preferences, measure traffic, and serve advertising on our free resource pages.

  • Essential cookies — required for the site, cart, and checkout to function

  • Analytics cookies — Google Analytics, used to understand how the site is used

  • Advertising cookies — Google AdSense, used on resource pages only

Most browsers accept cookies by default. You can set your browser to refuse or delete cookies, though some features may stop working. You can opt out of Google Analytics using Google's browser add-on, and manage Google ad personalization in your Google account's ad settings.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

  • Order, invoice, and tax records — as long as required by applicable tax and accounting law

  • Calibration files, VINs, and module data — retained so we can support, restore, or revise your vehicle's tune. You may request deletion at any time; note that deletion may prevent us from recovering your original calibration later.

  • Correspondence — retained as needed to resolve disputes and support the work

  • Analytics data — per Google Analytics retention settings

When we no longer have a business or legal need, we delete or anonymize the information.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

We use reasonable technical and organizational measures to protect personal information, including encrypted transmission (HTTPS) and access controls on stored calibration and customer data. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.

9. INFORMATION FROM MINORS

We do not knowingly collect information from or market to anyone under 18. By using the Services you represent that you are at least 18, or the parent or guardian of a minor and consent to their use. If we learn we have collected information from someone under 18, we will delete it. Contact evan@ewaltsautotuning.com if you believe this has occurred.

10. YOUR PRIVACY RIGHTS

Depending on where you live, you may have the right to:

  • Know what personal information we hold about you and request a copy

  • Correct inaccurate personal information

  • Request deletion of your personal information

  • Opt out of targeted advertising and the "sale" or "sharing" of personal information

  • Not be discriminated against for exercising these rights

  • Appeal a denied request (where state law provides for appeal)

To exercise any of these, email evan@ewaltsautotuning.com. We may need to verify your identity by matching information you provide against what we already hold. We will respond within the timeframe required by applicable law (generally 45 days, extendable once where permitted).

California residents

We have collected the following categories of personal information in the past 12 months:

Category Collected A. Identifiers (name, address, email, phone, IP address) Yes B. California Customer Records categories (name, contact, financial transaction info) Yes C. Protected classification characteristics No D. Commercial information (orders, purchase history) Yes E. Biometric information No F. Internet or network activity (browsing, usage, ad interactions) Yes G. Geolocation data (approximate, from IP) Yes H. Audio, visual, or similar information No I. Professional or employment information No J. Education information No K. Inferences No L. Sensitive personal information No

Selling and sharing. We do not sell personal information for money. However, we serve personalized advertising through Google AdSense on our free resource pages, and this may constitute "sharing" for cross-context behavioral advertising under California law.

You may opt out of this sharing by using the "Do Not Sell or Share My Personal Information" link in our website footer, by emailing evan@ewaltsautotuning.com, or by enabling a Global Privacy Control (GPC) signal in your browser, which we honor automatically.

We do not serve advertising on our tuning, service, or checkout pages.

Under California's "Shine the Light" law, California residents may request information about personal information disclosed to third parties for direct marketing purposes. Submit requests to evan@ewaltsautotuning.com.

Virginia, Colorado, Connecticut, and other state residents

If your state has a comprehensive consumer privacy law, you have rights substantially similar to those listed above, including access, correction, deletion, portability, and opt-out of targeted advertising. Submit requests to evan@ewaltsautotuning.com. If we deny your request, you may appeal by replying to our decision; we will respond to appeals within 60 days.

EEA and UK residents

You may have rights of access, rectification, erasure, restriction, portability, and objection under GDPR and UK GDPR. You may also lodge a complaint with your local supervisory authority. We are based in the United States and process information there.

11. DO-NOT-TRACK

Most browsers include a Do-Not-Track feature. No uniform standard for responding to DNT signals has been adopted, and we do not currently respond to them. We do honor Global Privacy Control (GPC) signals where required by law.

12. UPDATES TO THIS NOTICE

We may update this notice from time to time. The updated version is effective as soon as it is posted, and the "Last updated" date above will change. Material changes will be posted prominently on the site.

13. CONTACT

Ewalt's Auto Tuning 508 3rd St SE Watertown, SD 57201-4320 United States

Email: evan@ewaltsautotuning.com Phone/Text: 605-728-0591

To review, update, or delete personal information we hold about you, email evan@ewaltsautotuning.com.